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Search engine marketing ( Advanced Techniques 2018 )

Search engine marketing in short SEM is the most important factor in your online business. if you want to establish your online business you must have to know about Search engine marketing or SEM


After SEO or Search engine optimization you must have to do sem or search engine marketing for the proper ranking on google. if you-you do proper sem or search engine marketing then you will get a good number of social engagements then the search engines will think that you have a good quality content on your blog then they will give you a good quality rank to their search engines


What is SEM or Search Engine Marketing?

More SEM or Search Engine Marketing means more visibility to search engines more visibility means more ranking more ranking means more organic search results means more direct traffic to your post. So Search Engine Marketing is one of the most important factors to gain quality content.

search engine marketing
search engine marketing

SEO or Search Engine Optimization is a precondition of SEM means Search Engine Marketing. Seo is divided into two parts. One is on page SEO and other is off page SEO. To learn details about SEO in my posts

1. On Page SEO 2018 ( Advanced ) – Rank 1 On GOOGLE

2.Off-Page Optimization 2018 [ Advanced SEO ] – Rank no 1 in Google


 Why Search Engine Marketing is Important?

Search engine marketing is the most important factor to gain a quality amount of traffic or rank on search engines. Such as Google, Yahoo, Bing, Yandex gives a site ranking when search engines show that the social engagements and signal are being good at that post or site. When search engine gets a good signal about that post or page then those engines give that post or page ranking to their first pages. cause they thought that that post or page contains a good quality and helpful content that’s why they got a good number of social engagements. So if you want to rank on search engines then you have to do Search engine marketing


How to do Search Engine Marketing?

Rule 1: Quality Content –
When it comes to search engine marketing, As if you take the time to do things right the first time, you will get your aim. An example of this would be the process of asking a related website for a link that includes your keyword phrase. If you send a form letter or short mail and ask for a link exchange, you probably won’t get it. However, if you take a few moments to look at the website you’re targeting and identify an opportunity to deliver something of sufficient quality (content, reciprocal link, etc.)
Rule 2: Persistence pays off –
As I teach you the techniques I’ve used to rank number one on Google for even the most competitive phrases, think back to this principle again and again. Persistence is the key to achieving your desired result. A great example of this is some work I was doing for an online service company. After analyzing their website and suggesting some changes, I quickly realized that my on-page optimization recommendations would never be implemented—largely due to a bureaucratic web development team and their inability to handle multiple projects simultaneously.
in spite of an inability to implement my on-page suggestions, I moved forward coaching the marketing staff of this company on the off-page optimization techniques for improving Google search engine result placements. They immediately started implementing these techniques on a regular basis to help their site increase rankings for specific search terms.
Truthfully, nothing happened for about eight weeks…and then WHAM! The techniques they used for building links to their website took hold and the results were undeniable. One of the keyword phrases that were most important to them went from the bottom of page 2 on Google to the number six position even without the benefit of on-page optimization.
Present day, everyone is looking for a quick fix. When it comes to SEO, there are a number of quick fixes out there. These concepts are often referred to as black hat techniques and more often than not, they result in getting your website banned from all the major search engines. Achieving top search engine placements is like losing weight. If you go on a starvation diet, sooner or later you’re going to gain back all the weight you’ve lost and then some.
Other Way, change you’re eating and exercise habits slowly over time and you can create lasting health. The same principle applies here. Develop your links with a focus on quality, quantity, and diversity. Once you got top placements, you’re likely to stay there with little additional effort. Have persistent and you will achieve lasting results.

Directory Submission for   Search Engine Marketing

if you’re going to buy and operate a website, you must take the time to submit your website to well-established website directories for Search Engine Marketing There are lakhs of websites out there called website directories that list other websites and website details. Directory submission is a great way to generate hundreds of one-way links to your website which is called backlinks.
Some directories may charge you to be listed in their directory of sites. This fee is often used to pay an editorial staff to review and post your listing, but it may also serve as the price of getting your link posted on a website that has an established Google PR. In essence, you’re buying page rank. The one thing to keep in mind is that Google reportedly penalizes “paid links.” As a result, you want to limit the number of links you acquire through paid directories for Search Engine Marketing
Social Bookmarking  for Search Engine Marketing
The concept of bookmarking is very powerful and one I’ve come to rely on for creating and managing inbound links across public blogs. There are so many social bookmarking sites that you can do about twenty social bookmarks per month for a year and never hit the same site thrice. In the social bookmarking section I mentioned some resources for helping with your social bookmarking. Choose a strategy and post to social bookmarking sites on a weekly basis. I recommend not only bookmarking your homepage URL but top-level pages too. This is seen as less “spammy” and gives you many more pages to work with, avoiding duplicate bookmarks. Always use your keywords and meta keyword in the bookmarking link.
There you have it. This is the exact schedule, with minor tweaks from time to time, that I use on a weekly basis to optimize my own sites and blogs. I suggest that you spend the first few months of your SEO campaign working through each of the submission types on your own. Once you have a strong understanding and foundation for your link-building efforts, find an outsource partner that can help you with different aspects of the process. Before you know it, you’ll be able to reduce the time you spend with repetitive tasks and focus on your next big search engine marketing project!

Heading Tags (<h1>, <h2>, and <h3>) for search engine marketing

all the media part you use on somewhere you must have to use h1 h2 h3 h4 h5 h6 and paragraph tag and heading properly to make them properly searchable to search engines such as google yahoo bing yendex and other search engines.

example –

Heading tags (sometimes referred to as headers) are used to emphasize text on a web page. Search engines love to see these header tags because pages with large headings indicate the substance and importance of the content. Use the tag—either <h1>, <h2>, or <h3>—that’s appropriate for your page and be sure to include your keywords in the tag.  For example: <h1>free marketing articles</h1>.
Using the <h1> tag will display your text in a rather large format unless altered via CSS. The <h2> tag displays text slightly smaller than an <h1>. The <h3> tag displays text smaller than <h2> and so on. Try to use at least one <h1> tag on the page you are trying to optimize.
Alt Tags for search engine marketing
the main purpose of alt tags is the primary purpose for alt text is to ensure people with disabilities can read the page. Blind users who use a page reader cannot see an image. The alt text tells them what the image is. The secondary benefit (or primary search engine marketing benefit) is that Google takes these keyword phrases into account when evaluating your website.
The process of alt tag
Do you use graphics or images on your website? If you do, each image should contain an alt tag. An alt tag is simply the practice of naming a photo, image, or icon. You can check to see if your website images already have alt tags associated with them by running your mouse over the image. If an alt tag is in place, the text should display. If a text does not display, an alt tag is not present and needs to be added.
The literal benefit of an alt tag is that the text displays while your website images are loading, giving users information about the content included on your page

A conclusion of search engine marketing

Increasing your ranking on Google, Yahoo, Bing, Yandex, and other search engines isn’t complex, but it does take effort. If you want to increase your website ranking on search engine results pages, begin by implementing the on-page optimization and the off-page optimization techniques you’ve learned in my previous book.
One question I seem to get quite often is, “How long does it take?” This is a difficult question to answer because it’s relative. If you’re trying to optimize for a keyword phrase like “eating blueberries on a Sunday afternoon,” it will happen quickly, requiring simple on-page optimization and just a few articles with links back to your website.
On the other hand, if you are trying to optimize for a competitive post, and the top-ranked website has hundreds of incoming links, it can take a number of months to reach number one on Google. I can tell you from experience that more often than not, you’ll put in a lot of effort and it will appear as nothing is happening or only small shifts in results are occurring. But stay focused. All of a sudden…wham! Your site will jump up in the search results unexpectedly. Stay the course and I guarantee you’ll see results. Many fail because they give up too soon.
Regardless of where you’re starting from, the key is persistence. These are the same techniques I’ve used to achieve top positions on Google, Bing, Yahoo, Yandex for almost every keyword and keyword phrase that is important to my websites. You must have to research your keyword and optimize them to make them visible to search engines Visualize your goal and take deliberate steps toward improving your search engine result placements daily and before long you will be exactly where you want to be – dominating the world’s largest search engine.
Remember – The more you get the social response that more you will be getting ranked the more you rank the more you will get traffic. So  if you want to get your website or blog ranked so follow my blog here you will get everything more than 30 posts over sea and on page or off page SEO and black hat SEO is also available here so just go through my blog and if you find any kind of problem you can comments below  will give you a quality solution as soon as I can so you can subscribe my blog to get notified through your email when I publish my new posts. So share and support my posts with your family and friends so that they can also learn and get their website ranked on Google.

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