Defined in its most simple form, On Page SEO 2018 is what you do on your website to help or hurt your SERPs. From my perspective,On Page SEO 2018 also refers to critical planning steps like understanding your niche, keyword research, and web strategy.So keep an eye on my site to know everythong properly about SEO – Link
on page seo
What IsOn Page SEO 2018?
Defined in its most simple form, On Page SEO 2018 is what you do on your website to help or hurt your SERPs. From my perspective,On Page SEO 2018 also refers to critical planning steps like understanding your niche, keyword research, and web strategy.
The best part of On Page SEO 2018 is that it’s fully in your control. If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search results for a given term.
Many Internet marketers debate the importance of on-page optimization when it comes to Google. I believe that the effects of onpage optimization are more easily seen with other search engines like Yahoo! and BING when taken literally. However, I also believe that any Google optimizationeffort cannot be effective unless on-page optimization is thoroughly addressed at the start of your search engine optimization campaign.
What I’m referring to when I speak about specific on-page optimization factors is the proper use of meta tags, website URLs, formatting, internal linking, keyword development, and on-page placement. Let’s review each item in detail after you learn about the importance of keyword research. I’ll show you step-by-step what you need to know to ensure that your web pages are 100 percent optimized for Google and other major search engines.
Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself ranked in the top five on some search engines like Yahoo! and BING. These particular engines, both of which are driven by the BING search algorithm, love on-page optimization!
Keyword Research for On Page SEO 2018Watch my previous post –Link
A meta tag is any one of a variety of labels you give your web page. Although there are quite a number of different types of meta tags, we will discuss the most common ones here. These “tags” or labels are essential for helping search engines understand the name of your website’s pages, know what information the pages contain, display a small description for search engine result listings, and understand how to treat each page when indexed.
Meta tags are important because different search engines weigh the information in these tags differently. It is believed that Google uses them in relation to other factors, ensuring consistency and validating page rank. It’s good practice to make sure that your meta tags are complete, accurate, and up-to-date.
Note: Make sure that each page found on your website has its own unique set of meta tags. Duplicate tags can really hurt your rankings.
Robots for On Page SEO 2018
The simplest of all meta tags, the robots tag, signals the Googlebot, Google’s search engine spider, to crawl your entire website. In order to index your website properly and include all of your web pages, search engines send their spiders to review and scan your website on a regular basis. Google does this every two or three days.
When the spiders view your meta tags and see that your robots tag indicates “all,” they simply start crawling. Although some spiders would search the majority of your site without the tag, having it provides the added direction to search engine crawlers. Make sure the robots tag is included in your meta tags to improve crawling.
There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. This isn’t necessary, especially if you are including the robots tag. Search engine crawlers do the work for you.
What’s important is that Google indexes your site, and when it does, it can find all of your content. The robots tag can help with that process. Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap. When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your website or blog.
URLs for On Page SEO 2018
Many people believe that if you have a special URL, one that contains the keyword you’re trying to rank highly for, you’ll be number one on Google. This isn’t always true. The reality is that having your keyword in your URL can help in some instances but is virtually meaningless in the overall Google ranking algorithm unless many other websites are linking to yours.
Let’s explore this idea a little further. If this URL theory were correct, my site MarketingScoop.comwould never be able to outrank a website like www marketingexpert.com for the keyword phrase marketing expert. At the time of this writing, my site was in the first position on Google and the website www marketingexpert.com wasn’t even on the first three pages of search results.
So where does having your keyword phrase in the URL help? It helps with search engines like Yahoo! and BING and when you’re link building for Google. Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. BING is notorious for placing significant weight on the URL itself.
To see this in action simply go to BING and do a search for marketing expert. You’ll see that the first five results, and those that follow, all have marketing expert in the URL.
Another way that having your keywords in the URL helps is when it comes to link building for Google. Each time a website links to your website using only your URL, if that URL is comprised of your keywords, it provides a boost to Google search results. As I’ll show you later, all linking coming into your website should contain your keyword phrase, and this can be accomplished without owning a particular URL.
A great example of this concept is the keyword phrase “click here.” Go to Google and enter the search term, “click here.” If the URL theory was correct—that you have to own the URL that contains only your keywords—you would expect the first search result to be www.clickhere.com. However, the first result is for Adobe® Reader.
Why? It’s because more sites link to Adobe Reader with the link text of “click here” than any other website.
All that said it never hurts to have your keywords in the URL itself. When others link to your site using just your URL, it will include your keywords. This helps when building links from sites that do not allow you to customize the link being placed or include your keywords in the anchor text.
Another technique that I have found to be particularly useful from an On Page SEO 2018 perspective is buying aged domains. An aged domain is one that was established some time ago and may even have some traffic coming to it. You can search for and buy aged domains using GoDaddy or Sedo.com. If you can purchase an aged domain that already has your keyword included, all the better. This can give you a jump start when launching your website because it has been indexed by Google, likely has inbound links, and may currently rank for the keywords for which you’re trying to optimize.
The manner in which you organize and format your web page can have a huge impact on your SERPs. I’m going to show you how to make sure that Google and other major search engines are reading the text of your page prior to reading “other” page elements such as navigational items. Additionally, I’ll show you where on your web pages to place your keywords and in what format.
Did you know?
You can see what elements of your page are viewed as text by leading search engines simply by visiting your website and pressing Ctrl-a on your keyboard.
for On Page SEO 2018
Content First for On Page SEO 2018
A great way to ensure that search engine spiders read your text first is to lay out your site with the appropriate content at the top. Search engines read from left to right and top to bottom. Many websites have a left-hand column that contains navigation links. As a result, Google will read all of the text in the left-hand column before the main content area of your site. The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized. In order to force Google to read the main content of your web page before the left-hand column, you need to structure your site appropriately
Clean Code (W3C, no Flash) On Page SEO 2018
As mentioned previously, I’m not a programmer, and, in fact, I know little or nothing about web development. But I do know there is a right way and a wrong way to design a website. How do I know? I learned my lesson the hard way—through trial and error. Once I made the appropriate changes, my SERPs began to climb. That’s how I discovered the importance of proper formatting and coding.
Heading Tags (<h1>, <h2>, and <h3>) for On Page SEO 2018
Heading tags (sometimes referred to as headers) are used to emphasize text on a web page. Search engines love to see these header tags because pages with large headings indicate the substance and importance of the content. Use the tag—either <h1>, <h2>, or <h3>—that’s appropriate for your page and be sure to include your keywords in the tag. For example: <h1>free marketing articles</h1>.
Using the <h1> tag will display your text in a rather large format unless altered via CSS. The <h2> tag displays text slightly smaller than an <h1>. The <h3> tag displays text smaller than <h2> and so on. Try to use at least one <h1> tag on the page you are trying to optimize.
Don’t overdo it on your heading tags. One to three is sufficient. The key is to make it flow well with your page and appear natural. Placing tags that make your text appear unnatural will only hurt your website’s readability and click-through rate.
Alt Tags for On Page SEO 2018
Do you use graphics or images on your website? If you do, each image should contain an alt tag. An alt tag is simply the practice of naming a photo, image, or icon. You can check to see if your website images already have alt tags associated with them by running your mouse over the image. If an alt tag is in place, text should display. If text does not display, an alt tag is not present and needs to be added.
The literal benefit of an alt tag is that the text displays while your website images are loading, giving users information about the content included on your page. The primary purpose for alt text is to ensure people with disabilities can read the page. Blind users who use a page reader cannot see an image. The alt text tells them what the image is. The secondary benefit (or primary On Page SEO 2018 benefit) is that Google takes these keyword phrases into account when evaluating your website.
Sitemaps for On Page SEO 2018
A sitemap is a single page on your website that provides access to all other pages on your site, at least the most important ones. Sitemaps serve two purposes. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker.
When the spider arrives at your website, it will read the first page of your site and then start looking at your navigational links (which include a link to your sitemap). When the search engine spider reaches your sitemap, it begins visiting and indexing each link contained on your map.
It’s a good idea to have more than an index of links on your sitemap. Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords
Internal Linking for On Page SEO 2018
One of the most important on-page optimization opportunities you have is to develop a simple and direct internal linking strategy. Internal linking refers to the linking structure your site uses to link to secondary pages on your website On Page SEO 2018.How you link from one page to another is very important. Many sites significantly improve their rankings based on a strong internal linking strategy.
Internal linking provides direct access to your web pages in order of importance. The best practice for internal linking is to link to your main category pages from your website’s homepage. To illustrate, I’ve created a fictitious website related to clothing.