As I mentioned in Off page optimization 2018,there are essentially two parts to any SEO effort: on-page optimization and Off page optimization 2018.Off page optimization 2018 is even more powerful than on-page optimization when it comes to increasing your search engine results on Google. In my experience, about 85 percent of your results are directly correlated to Off page optimization 2018
In fact, after years of consulting for large companies, I’ve proven that it’s possible to achieve positive results without actually applying on-page optimization if using off-page techniques properly. However, going down the path of skipping on-page optimization is a difficult one. Achieving the results you want will take much longer and require a lot more work. Always begin your search engine optimization with on-page optimization to expedite results.
Now that we’ve discussed the importance of starting with on-page optimization, it’s time to focus on the next step of any effective SEO campaign – Off page optimization 2018
|off page optimization 2018|
What Is Off page optimization 2018?
In its simplest form, Off page optimization 2018 can be referred to as increasing a website’s popularity. This popularity is defined by the number and types of websites that link to a given website or URL. I also like to think of Off page optimization 2018 as what you do on the Internet, not directly on your website, to improve search engine result placements.
The best part of off page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world’s largest search engine.
Off-page optimization is the most important SEO strategy for those seeking number one placement on Google. The fastest and most effective way to achieve this goal is by developing quality links to your website. When I refer to “quality,” I’m referring to links from sites that:
• Have an equivalent or higher Google PR than your site
• Include similar content to your web page
• Use related meta tags
• Come from diverse sources • Have a large number of quality sites linking to them!
Even more important than the what (quality websites) is the how. Specifically, how these quality websites link to you is an essential key to Google dominance.
Link Types for Off page optimization 2018
Before going any further, let me explain the various link types. There are really only three types of links you need to know about: one-way links, reciprocal links, and three-way links.
• One-way links. These are links from a website that is not your own. Also referred to as third-party websites, these sites place a link from one or more of their web pages to your website.
Google values one-way links above all else. One-way links are incredibly powerful (if they’re quality links) because you are receiving a vote from an independent third party.
• Reciprocal links. When you exchange links with another website, commonly referred to as swapping links, you’re providing a link to their site (from your own) in exchange for a link from their website to yours. Reciprocal links are valuable, but not as valuable as one-way links.
• Three-way links. Three-way linking is when you partner with another website (site B) and provide a link from your site
(site A) to their site. In turn, they provide a link from another site they own (site C) back to your site.
From Which Sites Should You Be Getting Links?
Now that you know the importance of links, the first question you must ask is where you should be getting links from. There are a variety of strategies to apply here.
The most effective way to identify the “right” sites to get links from should be based on who is linking to your competition, which is defined by who outranks you on Google for your identified search term. This is a very important strategy and one that is frequently overlooked. You should be evaluating who links to the number one search result in Google for the keywords or keyword phrases you’re optimizing for and try to acquire links from the same websites.
Did you know?
If you get the same sites to link to your site in the right way, and you’ve optimized your site properly, in time you will outrank your competition on Google for the same given keyword phrase.
Many methods help you determine which sites are linking to the number one result in Google for the keyword phrase you’re targeting. Begin by identifying which site is in the first position for your search term. You can do this by visiting Google and typing in your search term. Record the URL of the number one search result. Once you’ve identified this site, do one of the following:
• Google search. Go to Google.com and type in the following: Link: www.rsplatform.net and press the return key. Then, replace the phrase, “rsplatform” with the name of the site you’ve identified as having the number one position on Google for your search term.
The result will be a series of sites linking to your competitor. The only downside to this method is that you won’t know which sites are more important than others (e.g., the number of links linking into those sites, Google PR, keyword content on pages, etc.), but it will certainly identify the sites you need to target for link-building purposes.
• Alexa.Go to http://www.Alexa.com and type in the name of the site you’re researching. Alexa.com is a tool used to measure the popularity of sites based on the browsing activity of those who have downloaded the Alexa toolbar. Because not everyone uses the Alexa toolbar, the information is only directionally correct but provides a reasonable starting point as well as additional websites you can target with your link-building campaign.
Once you get the resultant websites, you’ll see a number of options listed for each one. To the right of your competitor’s website thumbnail image, click Sites Linking In. This option returns a list of sites that Alexa has identified as linking into the site you’re researching. Use this list to target sites for link building.
• Online SEO tools. I have found that using online marketing tools to automatically generate a list of sites linking into your competitor’s website, as well as link details such as Google PR, link text, page title, and so on, can be the most effective way to generate a list of targeted sites for your link-development efforts.
I’ve personally bought and used about a dozen different products to help me keep an eye on my competition and, more importantly build an effective linking campaign. I regularly use SEO software because in less than thirty seconds, I know exactly which sites are linking to the number one positioned website for my target phrase and receive information that helps me prioritize my efforts like the Page Rank of each inbound link and domain age. You can learn more about the software packages I use at mySEOmadesimiple.com but keep in mind that using online SEO tools aren’t always necessary. You can often accomplish the same outcome without purchasing SEO software. However, these tools save you a significant amount of effort, reducing the time required for acquiring in-depth link-building information.
You can use whatever SEO or link analysis software you want as long as it provides you a list of sites linking into your competitors and a way to prioritize that list. If you start to develop links from the highest quality sites first, your climb to the number one spot on Google will happen that much faster.
• Identifyauthority websites. Authority websites are those sites linking to three or more of your competitors. If you don’t have a SEO tool at your disposal, you can accomplish this manually using the following method:
1. Search for competitive sites by visiting Google and searching for your most important search term.
2. Create a spreadsheet of the top one hundred sites “linking in” to each of your top five competitors (Microsoft Excel is a good tool for this).
3. Sort alphabetically.
4. While looking at the list see if any of the website URLs are duplicated across your list or use the “find” function. If the site appears two or more times, highlight it.
5. Once you’ve developed your list of authoritative sites, visit each one to determine how your competitors are listed and how you can acquire a link to your website.
How to Get Links to Your Website for Off page optimization 2018
As I mentioned earlier, building links to your website is the most important aspect of improving your Google search results—bar none! It also provides a significant boost to improving your search engine result placements on other search engines like Yahoo! and BING.
When I started out, I never realized just how important inbound links were to Google or how to acquire quality links to my website in the right way. As a result I spent thousands of dollars, not to mention years of trial and error, to figure out that the more quality inbound links I developed, including my keywords in the anchor text, the higher I’d get listed on Google.
When thinking about acquiring inbound links, and those links pointing to your website from other websites, there are two key principles to keep in mind.
Principle #1: Quality attracts quality. When it comes to search engine optimization, if you take the time to do things right the first time, you will achieve your goal. An example of this would be the process of asking a related website for a link that includes your keyword phrase(s). If you send a form letter or brief email and ask for a link exchange, you probably won’t get it. However, if you take a few minutes to look at the website you’re targeting and identify an opportunity to deliver something of sufficient quality (content, reciprocal link, etc.) you’ll likely receive what you’re looking for.
Principle #2: Persistence pays off. As I teach you the techniques I’ve used to rank number one on Google for even the most competitive phrases, think back to this principle again and again. Persistence is the key for achieving your desired result. A great example of this is some work I was doing for an online service company. After analyzing their website and suggesting some changes, I quickly realized that my on-page optimization recommendations would never be implemented—largely due to a bureaucratic web development team and their inability to handle multiple projects simultaneously. Over time I have found this situation to be more the norm than the exception.
Despite an inability to implement my on-page suggestions, I moved forward coaching the marketing staff of this company on the off-page optimization techniques for improving Google search engine result placements. They immediately started implementing these techniques on a regular basis to help their site increase rankings for specific search terms.
Truthfully, nothing happened for about eight weeks…and then WHAM! The techniques they used for building links to their website took hold and the results were undeniable. One of the keyword phrases that was most important to them went from the bottom of page 2 on Google to the number six position—even without the benefit of on-page optimization.
Today, everyone is looking for a quick fix. When it comes to SEO, there are a number of quick fixes out there. These concepts are often referred to as black hat techniques and more often than not, they result in getting your website banned from all the major search engines. Achieving top search engine placements is like losing weight. If you go on a starvation diet, sooner or later you’re going to gain back all the weight you’ve lost and then some.
On the other hand, change you’re eating and exercise habits slowly over time and you can create lasting health. The same principle applies here. Develop your links with a focus on quality, quantity, and diversity. Once you achieve top placements, you’re likely to stay there with little additional effort. Be persistent and you will achieve lasting results!
SEO Made Simple Off page optimization 2018
Let’s jump right into it. All of these off-page optimization techniques will help improve your Google SERPs through link building, the most effective search engine optimization strategy available today. The more you use these link-building techniques, the faster you’ll see results. Don’t hesitate—start using these off-page optimization techniques immediately to build quality links to your website and watch your Google search engine results start the climb to the number one position.
Article marketing is the practice of writing informational articles within a given subject area and distributing your articles to information-hungry websites across the web. A number of article distribution sites will distribute your articles to webmasters seeking content. This is done by registering with an article directory, adding your article to the relevant category on their site, and submitting it for review.
Once the article has been reviewed and approved, it is posted on their website for webmasters to copy and paste onto their own websites. You leverage this SEO Made Simple method by including a link back to your website in the About the Author section using the proper link text (which includes your keyword phrase[s]).
Place Free Articles on Your Website with Reprint Rights
Another way to optimize your own content is to post your authored articles on your own website with reprint instructions (I suggest doing this before submitting to article directories). This allows your website browsers to repurpose your content under specific terms and conditions and search engines to recognize you as the original author—a very important step for improving search engine rankings.
Link Exchanges/Link Requests
One of the fastest ways to build links to your website, and therefore link popularity, is through reciprocal linking. As we discussed in an earlier section, there are essentially three types of links: one-way, reciprocal, and three-way. One-way links are the links you acquire that point directly to your site. We are discussing a number of methods for acquiring one-way links, such as article marketing, because they are often the most powerful type of link you can acquire. Reciprocal links are created when two websites agree to link to each other. Reciprocal links are also known as link swaps, link exchanges, and link partners. When I was first starting out in search engine optimization I used reciprocal linking to establish a number of quality links to my website.
The challenge here is that a reciprocal link is really only valuable if the Google PR of the site that’s linking to you is greater or equal to the Google PR of your own website. That’s not to say that links from sites with a low PR don’t provide value. In fact, when you’re starting out, every inbound link with a Google PR greater than zero helps!
In the last couple of years, basic reciprocal linking has fallen out of favor. Although I don’t necessarily agree that there’s no value in a link exchange, I do believe that you need to use a combination of link-building strategies if you ever wish to achieve top search engine placements for your desired keyword phrases.
If you’re going to own and operate a website, you must take the time to submit your website to well-established website directories. There are tons of websites out there called website directories that list other websites and website details. Directory submission is a great way to generate hundreds of one-way links to your website.
Some directories may charge you to be listed in their directory of sites. This fee is often used to pay an editorial staff to review and post your listing, but it may also serve as the price of getting your link posted on a website that has an established Google PR. In essence, you’re buying page rank. The one thing to keep in mind is that Google reportedly penalizes “paid links.” As a result, you want to limit the number of links you acquire through paid directories.
Blogging provides SEO value from two distinct vantage points. By now you know about blogging and maybe even have a blog of your own. From a search engine optimization perspective, having your own blog provides a significant boost to your SEO efforts over time. I’ll also show you how to leverage other people’s blogs to build inbound links and increase your search engine rankings.
Let’s begin our review of how to use blogs for SEO purposes by talking about setting up your own blog. Although creating your own blog isn’t necessary, it does have a number of benefits that can’t be overlooked. Once you create your own blog and that blog earns a positive Google PR, you can start adding links and passing authority to any site you choose. For example, a number of years ago, I started “The Marketing Blog,” which is now ranked number one on Google for the term “Marketing Blog.” Anytime I launch a new website or want to give a client some extra link juice, I simply make a post to the third-party website. Essentially, by creating your own blog you are developing an authoritative resource you can use to pass authority and value to any site you are optimizing! This is a great long-term strategy that comes in handy when you want to quickly increase the rankings of new websites you are trying to get to the top of search result listings.
A number of years ago, after hearing about the popularity of blogs and learning about the multiple benefits of creating one, I set out to start my own blog. By doing some research, I found a number of popular websites that actually let you create and host your blog for free. What’s even better is that the process of creating your blog is incredibly fast and easy. I suppose that’s why blogging has become so popular.
Social Bookmarks for Off page optimization 2018
Social bookmarking is a way for Internet users to store, classify, share, and search Internet bookmarks. A number of years ago, social bookmarking sites such as Del.icio.us, Diigo, Furl, Ma.gnolia, Netvouz, and StumbleUpon became popular. Soon thereafter, sites like Reddit, Digg, and Newsvine began applying social bookmarking to news items, and now the concept of bookmarking is pervasive throughout the Internet. Many years later, the process of social bookmarking is alive and well. The concept itself is similar to “social media,” but doesn’t have the same level of flexibility or scope.
In simple terms, social bookmarking is a way of tagging content on the web (news, articles, web pages, etc.) for easy referencing by yourself and others who may be tagging the same content. This is very similar to using a bookmark when reading your favorite novel. The purpose is to make it easy to get back to where you left off or identify content you deem important. Social bookmarking works in much the same way. The only real difference is the social component—others can see your bookmarks and you can see theirs.
You can use social bookmarks in a variety of ways to build inbound links to your website and, therefore, improve your overall site popularity and Google SERPs. What I personally like about social bookmarking is it’s easy to do and very similar to other optimization methods I use.
RSS Feeds for Off page optimization 2018
Syndicating your own website content is a great way to provide information to your readers with little or no effort. Using an RSS feed, your updated content is delivered to individuals who have subscribed to your feed automatically and can include links back to your website and reprint instructions (remember, it’s all about the links!).
RSS is a simple XML-based system that allows users to subscribe to their favorite websites. Using RSS, webmasters can put their content into a standard format that can be viewed and organized through RSS software or automatically conveyed as new content on another website.
Forum Marketing for Off page optimization 2018
The Internet is an amazing place. If you have a question, about anything, you can usually find the answer online. This is especially true when it comes to search engine optimization, pay-per-click, and other forms of online marketing. In fact, when searching for an answer to a question via Google or any search engine, you’re bound to find a listing for a blog post or forum post. Forums are essentially large communities where similar minded people share ideas, ask questions, and answer them too.
Forums have been around a long time. In fact, if you visit www.big-boards.com, you’ll find thousands of forums listed. Many of these forums have tens of thousands of members. These communities are large and provide the type of interaction you need to answer any question on a particular topic. Forums have become so popular that I launched my own forum (Internet Marketing Forum) on my MarketingScoop.com website. You can find a link to the forum on my secret page or just Google “Internet marketing forum.”
Getting Authority Links: Profile Sites
I actually learned about high authority profile sites by accident. In fact, if it weren’t for my need to experiment, I’d likely have overlooked this effective SEO technique and never had the opportunity to share it with you in this book.
For a time I focused a lot of my energy on affiliate marketing. Even today I make a nice residual income with niche websites where I earn a commission each time a product or service is sold. A couple of years ago I started searching for new ways to sell my own products and generate traffic to my niche websites. In short order, I stumbled upon a forum that included “special offers” from other Internet marketers. I liked the idea so much that I even added this feature to my marketing forum! One of the special offers had to do with a list of high PR websites where you could leave a link back to your website.
Social Media Sites (including video) for Off page optimization 2018
Unless you’ve been living under a rock for the last few years, it’s hard to ignore social media. It seems that every day existing social media sites are getting larger and new ones are cropping up all over the place. This popularity is driven by the viral nature of social media. You invite your friends, they invite their friends, and before you know it, the whole world is connected.
I’ve been participating in social media for a long time. A number of social media sites have come and gone over the years, but some continue to dominate the social media space. Facebook, Twitter, and YouTube are the leading contenders. Google and other search engines are putting their social media spin on things too and it’s just a matter of time before their social networks are a large part of the mix.
YouTube for Off page optimization 2018
Begin by creating an account. Once you register, you’ll have a number of options available to you. Click on your username and select “Account.” If you click on “Profile Setup” in the left margin, you’ll see a place to enter your URL. In addition, each time you upload a video, you can enter a description. When writing your descriptions, always start with your URL in the beginning. Doing so makes the link visible and active.
One of the best ways to promote your video and, therefore, your link, is to tell others about it. YouTube has a subscribe option so once you learn more about YouTube and create a “channel,” you can drive your visitors directly to your videos. Once there, visitors can take advantage of a number of rating options. You can also customize your channel with various features including comments, subscribers, and so on.
YouTube videos are ranked by the number of subscribers, “Likes,” and comments. Whenever you produce a video, send a link to your list, post a link to the video on your site, and encourage users to comment. This can help your ranking in Youtube and may encourage third-party websites to embed the video directly into their content. Sharing and embedding videos means more links to the video itself, which in turn creates more link juice. Over time the number and quality of links pointing to your site, through your Youtube link, gain authority which helps your rankings.
If you’ve never created a YouTube video, don’t despair. There is a great deal of quality video on YouTube and Vimeo that show you simple ways of creating professional looking videos. Spend some time learning the art of video making or just use your webcam. Publishing videos is relatively easy and video production doesn’t need to be complicated. Once you know how to produce a simple video, you can fuel your link-building efforts in a powerful way.
Social media can be a great way to build quality third-party links that add value to your own website or blog by passing link authority to your digital assets. If you aren’t actively engaged with social media, get started today. The sooner you become active with social media the faster you build authority and the more value you create for SEO.
Google Places (a.k.a. “Local”)
Any SEO guide would be remiss if not mentioning Google Local. Google’s localization strategy is in full force and seems to be integrated into more and more search results. Most people don’t fully understand Google Places or realize how they can use “Local” to achieve first place listings and top placements.
The first step is to register for a Google Places account. Start by going to places.google.com and registering. When you do, complete as much information in your profile as possible. The key to showing at the top of a local search results isn’t necessarily distance or an alphabetical listing. Google is searching for relevance.
Relevance is created with a comprehensive description of the services you offer. Even if you’re an online business, you should be developing a Google Places profile and providing as much information as possible. Additionally, you’ll want to take advantage of all the features provided by Google Places. This includes the ability to add photos, reviews, and videos. Google also allows you, using the Google Tags option, to provide special offers or coupons to those who visit your profile.
To optimize your Google Places profile, add as much content as possible. Repurpose videos you’ve created—no matter how basic. Add photos of your business. If your business is simply online, then add photos of your products, screenshots of your website, or any other pictures that are relevant to your business. The final step is soliciting reviews.
Online reviews are driving the Internet. Look
Give People a Reason to Link to Your Website
One of the best ways to attract one-way links to your website is to promote free content, such as news or articles, white papers, free tools, and so on, via your own website or blog. This is the inverse of the link-building strategy we’ve been discussing where you actually push content to other websites or blogs. Using this strategy, you are creating valuable content and subscribing to that old adage, “If you build it, they will come.” It might sound cliché, but thanks to social media and the web, you can attract users to your website (and links) by having something of value to offer. If you provide something of value, other websites will start linking to you, giving one-way links that can dramatically improve your search engine results.
After many years of creating content, optimizing websites, and spending countless hours building links to my many websites and blogs, a good friend and Internet guru turned me on the concept of outsourcing. Personally, I never really trusted anyone with my web properties or SEO and still tread lightly. However, over the past couple of years I have found a couple of good outsourcing partners that I use to support the search engine optimization of my own websites and blogs – and so can you.
The concept of outsourcing is simple. Find resources to do repetitive or time-consuming tasks at a low cost. While they are focusing on “getting it done,” you can focus on new projects, revenue-generating activities, and other work.
I used to think that outsourcing was only for large companies. To be honest I had many false perceptions about outsourcing and the types of individuals that support outsourcing-related jobs. The reality is that you can find a number of highly qualified, intelligent individuals who are willing to complete work at a much lower cost than it would be in your own country. I’ve used freelancers in India, Sweden, and the Philippines for programming, link building, and administrative tasks.
Whether you are working on a single website or twenty, I recommend learning more about the opportunity to outsource specific tasks. There are a variety of resources that allow you to find just the right person to support your SEO. My personal favorites are oDesk, eLance, and UpwardSEO.com. There are many others available such as Getafreelancer.com and Guru.com but I’m partial to the first few because of their size and my personal experience with them.
Caution: Automated Tools, Shortcuts, and Other SEO Blunders!
Now that I’ve shared the link-building methods I’ve used to successfully achieve top search engine rankings, and build a number of online businesses, I thought I’d cover some of the do’s and do not’s you should consider when implementing any search engine optimization campaign.
For starters, let me remind you that this is a marathon not a sprint. This is something I’ve shared with all of my consulting clients who either expect instant results or don’t have a full grasp on how search engine optimization works.
If you want page one listings in twenty-four hours, I can do that for you. All I would need to do is find a keyword phrase that isn’t all that competitive and shows listings for press releases, articles, or social media on page one of Google. Then I’d put a link on my high authority blog with the keyword in the title or send out a press release from a site that already displays a result on page one. But what’s the point? Once indexed, the corresponding listing will be there for three to five hours and then vanish as quickly as it arrived. SEO is not about creating a flash in the pan but rather applying search engine optimization best practices that result in top rankings that last with little or no maintenance. If you can accomplish that goal, everyone wins.
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